EASTTOP Harmonicas asked me to help them completely overhaul their brand identity and create entirely new harmonica series and models. I created the Professional Series strategically to compete against professional harps from better-known and more established brands like Hohner, Suzuki and Seydel.
Beyond a rebrand, this project required creating completely new harmonicas, with precise technical schematics for achieving optimal sound qualities
P.O.P Concept Sketches
Once the concept sketches were approved, I created a 3D model of the floor display using Blender. My inspiration for this design came from the neon signs along Broadway in Nashville, TN.
Brand Guidelines
